Welcome to Media Writing

In this class we will write. We write all of the time. Work in media, PR, corporate communications, sales, advertising, corporate training YOU ARE REQUIRED TO WRITE. This class will help you get over any writing phobias and help you perfect your skill. However, this isn't a grammar class or English class; I assume you have a basic command of style, structure and flow. You are here to perfect those skills and become a better writer, nay, storyteller. 

What are the traits of a good storyteller?

• They read, read, read, read, read, read, read, read.
• They are insatiably curious about the world.
• They are knowledgeable about current events, architecture, literature, math, politics, geography, science, economics, sociology, history, the arts, pop culture, First Amendment law, sports — and on and on.
• They are passionate about language and protective of it

• I do not exaggerate when I tell you this is the most important class you will take during college. Much of what you will do in other classes, and in your professional life, hinges on your ability to continuously master the concepts, skills and habits this class teaches. Make no mistake; the best-expressed ideas will always be successful.

You want to be proactive as a writer.

That means to write - even when you don't want to. 

Read what one of my heroes says about doing creative work:

“Are you a born writer? Were you put on earth to be a painter, a scientist, an apostle of peace? In the end the question can only be answered by action.

Do it or don't do it.

It may help to think of it this way. If you were meant to cure cancer or write a symphony or crack cold fusion and you don't do it, you not only hurt yourself, even destroy yourself,. You hurt your children. You hurt me. You hurt the planet.

You shame the angels who watch over you and you spite the Almighty, who created you and only you with your unique gifts, for the sole purpose of nudging the human race one millimeter farther along its path back to God.

Creative work is not a selfish act or a bid for attention on the part of the actor. It's a gift to the world and every being in it. Don't cheat us of your contribution. Give us what you've got.” 
― Steven Pressfield, The War of Art: Break Through the Blocks & Win Your Inner Creative Battles

Check out his blog.

• What do you consider your greatest strength as a writer?
• What one thing would you like to improve about yourself as a writer?
• Why are you taking this class and what would you like to learn?
• What three things are you going to do to achieve this goal?